African Podcasts Outperform Global Engagement Benchmarks but Earn Less, Report Finds
African podcasts are attracting stronger audience engagement than content in higher-paying markets but remain commercially undervalued because of differences in advertising rates and limited access to platform monetisation, a new report by SemaBOX has found. The Creative Africa Intelligence Report (CAIR) 2026, released in Nairobi on Tuesday in partnership with Baraza Media Lab, estimates that…
