By Jameson
Pepsi Kenya has launched Fizzmas, a KSh 30 million festive season campaign aimed at delivering premium, high energy experiences to consumers across the country throughout December. Anchored on the message “Everything Else Can Wait, It’s Christmas,” the campaign positions Pepsi at the centre of Kenya’s most vibrant social, travel and retail moments during the holidays.
Fizzmas is driven by experiential engagement, taking Pepsi’s full beverage portfolio directly to consumers through cultural events, mall activations, travel corridors and strategic food service partnerships. This year’s rollout significantly expands the brand’s footprint across entertainment venues, high traffic retail spaces and major holiday travel routes, creating a unified festive presence powered by Pepsi, Mirinda, Aquafina and Sting Energy.
Speaking at the launch, SBC Country Manager John K’Otieno said the campaign is designed to align with how Kenyans naturally celebrate the festive season.
“Fizzmas is built to meet Kenyans where they already are, at concerts, in malls, on the road and in shared social spaces. The season is about fun, connection and togetherness. Rather than asking consumers to follow complicated mechanics, we are creating better environments, better access and better moments for people to enjoy Christmas together,” he said.
As part of the expanded activation strategy, Pepsi has partnered with Simbisa Brands, including Pizza Inn, Chicken Inn and Galito’s, ensuring Fizzmas reaches popular dining and takeaway destinations nationwide. The brand is also collaborating with Shell petrol stations to engage holiday travellers through festive sampling and refreshment experiences along key travel routes.
Beyond partnerships, Pepsi is increasing its visibility at major cultural events in Nairobi while strengthening its presence in malls and high footfall retail centres such as Galleria, The Junction, The Hub Karen, Garden City and Two Rivers, as well as selected hypermarkets. The campaign blends entertainment, sampling and lifestyle touchpoints to deliver a consistent and scalable festive experience.
From a commercial perspective, SBC Kenya Business Development Director Martin Kariuki noted that Fizzmas plays a critical role in consumer recruitment and nationwide brand access.
“Fizzmas allows us to reach new consumers where they already are, on the road, at events, in restaurants and within communities. Our portfolio offers something for everyone, from Mirinda mixers to Aquafina and high energy Sting variants, and the festive season provides the ideal opportunity to introduce our brands to millions of Kenyans,” Kariuki said.
Fizzmas runs alongside the ongoing Kunywa Airtime na Pepsi Millennium Campaign, which continues to reward consumers with airtime, data and mobile money through participating bottles, extending value beyond physical experiences.
The campaign will run through the festive season into early January, aligning with peak travel, family gatherings and the back to school period. With Kenya’s soft drinks market valued at over US$3.7 billion, Pepsi’s December strategy highlights its commitment to expanding market share, strengthening nationwide distribution and deepening cultural relevance across generations.
