By Jameson Mutua
East African Breweries PLC (EABL) officially launched its annual festive campaign, “It’s A Wrap,” at an elegant event held at the company’s headquarters in Nairobi. The campaign marks the beginning of the festive season across EABL’s portfolio.
The event brought together EABL staff, trade partners, media, influencers, and brand collaborators for an evening of reflection and celebration as the company unveiled its end-of-year campaign. This year’s theme, “It’s A Wrap,” is a tribute to the achievements and milestones of 2025 and a toast to the spirit of progress and togetherness that defines the EABL community.
Speaking during the launch, Mark Mugisha, Marketing & Innovations Director at EABL, said:
“‘It’s A Wrap’ is more than a campaign, it’s a story of creativity, collaboration, and resilience. It’s our way of saying thank you to everyone who showed up, stood tall, and stayed inspired. No matter how the year has gone, there’s always something worth celebrating.”
The campaign unites EABL’s leading brands; Johnnie Walker Black, Blue and Gold, Don Julio, The Singleton, Gordon’s London Dry Gin, Baileys, and Smirnoff under a unified festive message that encourages consumers to celebrate life’s meaningful moments.
The evening featured immersive brand experiences, live performances, and engaging conversations, all embodying the celebratory and optimistic tone of the “It’s A Wrap” campaign. Guests raised a toast to the year’s successes, reaffirming EABL’s commitment to creativity, innovation, and responsible enjoyment.
