By Editor
MultiChoice, a Canal+ Group company, has unveiled the “Everything Can Wait” campaign, a fan-focused initiative aimed at energizing Kenyan football enthusiasts ahead of the 2026 FIFA World Cup, scheduled for 11 June to 19 July across the USA, Mexico, and Canada.
Launched in Nairobi, the campaign seeks to transform how fans watch football by offering more flexible and engaging viewing options through DStv and GOtv. It combines affordable subscription deals, immersive content, and interactive fan experiences on the ground.
Built on the passion and unity of Kenyan football supporters, the campaign reinforces MultiChoice’s position as a leading destination for football, promising a premium yet locally relevant viewing experience.
As part of the offer, DStv subscribers will access all 104 World Cup matches, alongside discounted hardware. The DStv Zapper decoder price has dropped to KES 599 from KES 999, while the Dish Kit now costs KES 1,200, down from KES 1,500. Installation fees have also been reduced to KES 1,000 from KES 1,500.
MultiChoice Kenya CEO Nzola Miranda said the World Cup is a major global event and the company aims to ensure every fan feels included. He noted that through SuperSport, MultiChoice continues to invest in top-tier sports broadcasting to deliver high-quality football coverage across Africa.
The campaign will roll out through localized storytelling, promotions, and interactive fan engagements designed to bring audiences closer to the action. It also supports flexible viewing options such as live TV, streaming, and catch-up services.
SuperSport will once again provide full tournament coverage, including all matches live, expert analysis, and programming tailored to African audiences.
Targeting Kenyan fans specifically, the initiative emphasizes accessibility, affordability, and cultural connection. Miranda described it as a tribute to the passion and resilience of local supporters, with the goal of making the World Cup experience engaging and inclusive for all.
With the tournament approaching, MultiChoice Kenya is positioning DStv and GOtv as the go-to platforms for football, aiming to deepen audience engagement and deliver a seamless viewing experience. The campaign also builds on past successes like the Tumefungulia value proposition, further highlighting the company’s commitment to expanding access to world-class football content.
