By Jameson
Britam has introduced the Britam Whole Life Insurance Plan, a lifetime life cover designed to help Kenyans secure their future, safeguard their assets, and provide lasting financial support to their families.
Unlike term insurance, which expires after a specified period, this plan provides lifelong coverage. The payout to nominated beneficiaries increases annually by 3 percent to help maintain its value over time. All benefits under the policy, including death, disability, and critical illness payouts, are tax-free.
The product gives customers a structured way to transfer wealth and minimize financial uncertainty for their loved ones. It can also help meet estate-related expenses during succession and serves as a useful estate planning tool, supported by Britam’s trust management services.
Policyholders may also designate Britam Trust as the beneficiary, enabling benefits to be managed through a formal trust arrangement. This allows customers to set clear instructions on how and when funds are distributed, offering greater control over estate management and long-term family support.
According to Britam Group Managing Director and CEO, Tom Gitogo, the plan reflects the company’s commitment to providing solutions that go beyond basic protection, enabling customers to leave a meaningful legacy with cover that grows over time and lasts a lifetime.
The plan features flexible payment options, including monthly premiums starting from KES 3,000 payable over 10, 15, or 20 years, as well as a one-time lump sum option. Medical examinations are only required for coverage exceeding KES 15 million.
Customers can further enhance their cover with optional benefits such as Permanent Total Disability, Critical Illness, and Funeral Expense cover, with the latter offering up to KES 500,000 to support families during bereavement.
This Whole Life plan strengthens Britam’s portfolio of long-term protection solutions and addresses increasing demand for products that support wealth preservation, family security, and seamless intergenerational transfer of assets.
Gitogo added that the product was developed in response to customer feedback, emphasizing the need for accessible, long-term protection tailored to real-life financial planning needs.
