By East Africa Journal Reporter
Jetour Kenya, a brand under Global Motors Centre Limited, officially launched its new lineup of four SUVs at a high-energy event held at EKA Hotel Nairobi. The launch marked a major milestone for the brand’s entry into the Kenyan market, showcasing four models that promise to redefine driving for Kenyan families, professionals, and adventure seekers. The models unveiled were the Jetour T2, Dashing, X70, and T1.
Each model reflects Jetour’s philosophy of “Travel +,” integrating technology, comfort, and reliability to create vehicles that move lives forward.
“Jetour is not just about cars; it’s about empowering people and enabling progress. As we assemble locally, we are building opportunities for Kenyans, creating jobs, and contributing to the growth of our local manufacturing ecosystem. Our goal is to make world-class SUVs accessible to every Kenyan household,” said Mr. Ali Zubedi, Executive Managing Director, Global Motors Centre Limited, during the launch.
Built for Kenya, Inspired by Adventure
Jetour’s entry into Kenya underscores its long-term commitment to local assembly, job creation, and the growth of Kenya’s automotive sector. With a design language inspired by exploration and powered by intelligent engineering, Jetour SUVs are crafted to handle the diversity of Kenyan roads, from bustling city streets to rugged countryside terrain.
“Jetour was born from a vision not just to move people from one place to another, but to move lives forward. In Kenya, we are committed to redefining modern mobility by offering vehicles that combine advanced technology, reliability, and elegance, while supporting local assembly, job creation, and skill development,” explained Farooq Sheikh, Managing Director, Jetour Kenya.
Global Vision, Local Impact
Jetour’s investment in Kenya reflects its broader African growth strategy, emphasizing partnerships, skill development, and sustainable mobility solutions that strengthen local economies and enhance transportation standards.
“Kenya is a strategic market for Jetour in Africa. We see immense potential in its vibrant economy and young population. Our goal is to bring globally respected automotive excellence closer to local consumers while supporting national goals on industrialization and green mobility,” noted Andy Yuan, Vice President, Jetour International.
The New Jetour Lineup: Innovation Meets Adventure
Jetour T2: The Ultimate Comfort Off-Road SUV
The Jetour T2 is built for explorers who demand performance without compromise. With a bold, muscular stance and a high-strength steel body, it is engineered for Kenya’s most challenging terrains. Powered by a 2.0L turbocharged engine paired with BorgWarner’s intelligent 4WD system, the T2 adapts effortlessly to mud, gravel, rock, or steep hills.
Inside, the luxurious cabin features leather upholstery, a 15.6-inch infotainment screen, and a 12-speaker SONY audio system that creates an immersive driving experience. Its off-road capabilities, including 28-degree approach and 30-degree departure angles, 700mm wading depth, and a 540-degree panoramic view system, make it the perfect companion for both adventure and everyday use.
Jetour Dashing: Urban Power with a Futuristic Edge
The Jetour Dashing redefines modern city driving with its striking aerodynamic design, flowing LED light signature, and coupe-inspired silhouette. Under the hood, its efficient 1.5L turbo engine delivers the ideal balance of power and economy.
Inside, the Dashing offers a digital cockpit, ambient lighting, and AI-enhanced driving assistance that blend style with substance. Designed for young professionals and modern families, the Dashing represents sporty confidence combined with everyday luxury.
Jetour X70 Plus: Comfort and Versatility for the Modern Family
The Jetour X70 Plus remains one of the brand’s best-selling models globally and for good reason. This seven-seater SUV offers generous cabin space, ergonomic seating, and smart connectivity, making it ideal for Kenyan families who value comfort and practicality.
Equipped with multi-zone climate control, Apple CarPlay and Android Auto, and an intuitive infotainment interface, the X70 Plus ensures that every journey feels effortless. Its fuel-efficient powertrain and adaptive suspension make it equally at home on highways or rural roads.
Jetour T1: Compact, Confident, and Connected
The Jetour T1 is the newest addition to the lineup, tailored for urban mobility with a compact design and advanced connectivity. It features a responsive turbo engine, intelligent driver aids, and a high ground clearance that makes city driving smooth yet capable on rougher roads.
Inside, the T1 surprises with premium finishes, a smart infotainment display, and ample cargo space. It is perfect for first-time buyers, young families, and urban professionals seeking a stylish yet practical SUV at an accessible price point.
Affordability Meets Experience
Jetour is setting a new standard for accessible luxury in Kenya by offering high-end performance and design at competitive prices. Each model delivers remarkable value, supported by after-sales service, warranty packages, and a nationwide dealership network to ensure customer satisfaction and reliability.
“Every Jetour driver is part of our family. We understand that a car is more than transport; it is trust, reliability, and freedom. Jetour Kenya is here to inspire adventure and move lives forward, one journey at a time,” said Emanuel Masete, Sales Manager, Jetour Kenya.
