By Jameson Mutua
Listed non-banking financial services firm Sanlam Kenya Plc (NSE: SLAM) has officially changed its name to Sanlam Allianz Holdings (Kenya) PLC, now operating as SanlamAllianz Kenya.
The new name follows the recent establishment of a joint venture between Sanlam and Allianz. The partnership has created SanlamAllianz, which is now the largest non-banking financial services organisation in Africa, combining more than two centuries of experience across the continent and internationally.
Confirming the rebrand, SanlamAllianz Kenya Group Chief Executive Officer Dr Nyamemba Patrick Tumbo said the new identity represents a continent-wide commitment to elevate the delivery of non-banking financial services while maintaining a strong local focus. He noted that the company’s subsidiaries, Sanlam Allianz Life Insurance (Kenya) Limited and Sanlam Allianz General Insurance (Kenya) Limited, will continue to be led by Ms Jacqueline Karasha and Mr George Kuria.
Dr Tumbo added that the rebrand, which followed all shareholder and regulatory approvals, will be supported by the enhancement of client experience and distribution networks through the use of innovative technology-driven solutions.
He described the change as a significant milestone for the company’s corporate growth, stating that SanlamAllianz intends to strengthen its presence in the life and general insurance markets by offering high-quality, client-centred solutions. He also noted that the firm will draw on the broader expertise and resources of the SanlamAllianz network. The group operates in twenty-six countries and has a combined equity value of more than thirty-three billion South African rand, which is approximately two billion euros.
SanlamAllianz Chief Executive Officer Mr Heinie Werth welcomed the development and reaffirmed the organisation’s ambition to become one of the top three players in each of its markets. He expressed confidence that SanlamAllianz Kenya will receive the full support of the global team as it pursues this objective. He added that the company will adopt a shared value approach with employees, clients, business partners, shareholders, communities and the countries where it is present.
SanlamAllianz’s strategic agenda is built on four guiding pillars.
Markets and clients focus on leadership in life and general insurance across Africa, supported by improved access to products and services delivered in innovative and client-centred ways.
Economic and social impact is driven by a commitment to environmental, social and governance principles and by promoting responsible corporate citizenship that strengthens local economies.
Financial performance is anchored on meeting key financial targets, ensuring that shareholders receive sustainable economic value.
People development is centred on nurturing a high-performance culture that attracts, grows and retains a skilled and confident workforce capable of driving long-term success.
By joining a global, market-leading organisation, SanlamAllianz Kenya expects to benefit from shared expertise, large-scale innovation and broader collaboration. The company believes this will help it develop world-class solutions that build financial confidence and long-term prosperity for future generations.
