By Our Reporter
Caetano Kenya has officially launched Chery, one of China’s most awarded and innovative automotive brands, marking a transformative milestone for Kenya’s SUV market. With its bold design, intelligent technology, and the promise of “premium technology made accessible,” Chery is set to redefine what Kenyan drivers expect from modern mobility.
The debut lineup, Tiggo 4 Pro, Tiggo 7 Pro and Tiggo 8 Pro Max, combines cutting-edge engineering with refined craftsmanship to deliver a premium driving experience at an attainable price point. Designed for Kenya’s modern and ambitious drivers, Chery’s range blends style, performance and smart innovation, setting a new benchmark for accessible luxury in the SUV segment.
Chery’s arrival underscores Caetano Kenya’s commitment to delivering world-class mobility solutions that meet the evolving needs of discerning customers. The brand introduces intelligent engineering, contemporary design and advanced safety at a value point that challenges the traditional boundaries of luxury cars. Backed by Caetano’s proven local expertise and dedication to service excellence, Chery offers Kenyan drivers the confidence of world-class standards.
“Today marks an exciting new chapter for mobility in Kenya. Our partnership with Chery goes beyond introducing a globally successful automotive brand to our market, it represents a bold commitment to Kenya’s industrial future. In 2026 we will begin local assembly (CKD) of Chery vehicles right here in Kenya. This initiative is designed to create jobs, transfer skills, accelerate industrial growth and generate greater local value. Built in Kenya, for Kenya, this is not just our strategy, it is our promise,” said Aurélien Glay, Managing Director of Caetano Kenya.
The Chery lineup offers a model for every lifestyle.
Tiggo 8 Pro Max is the flagship 7 seater SUV built for executives and families. It features a powerful 2.0L TGDI engine, a luxurious interior and advanced driver assistance systems.
Tiggo 7 Pro is a stylish 5 seater SUV that balances performance and elegance, ideal for professionals and young families, and is equipped with intelligent drive features and a panoramic sunroof.
Tiggo 4 Pro is a compact urban SUV designed for the dynamic city lifestyle, offering smart connectivity, fuel efficiency and a premium experience at an entry level price point.
Each Chery model integrates technology, comfort and safety, featuring intelligent voice control, 360 degree cameras, HD infotainment displays and ADAS safety systems. Premium features such as leather interiors, dual zone climate control and superior sound systems enhance every journey, while turbocharged engines ensure both power and efficiency.
Pricing will be highly competitive, starting from KSh 3.9 million, making premium SUV ownership more attainable. All models come with a 7 year, 200,000 km warranty, one of the most comprehensive in the market, supported by Caetano Kenya’s extensive after sales network, trained technicians, genuine spare parts and dedicated customer service.
A proven global brand, Chery has a presence in over 80 countries and more than 13 million customers worldwide. As China’s leading passenger vehicle exporter for 21 consecutive years, its global reputation for innovation and reliability is poised to inspire confidence among Kenyan consumers.
The launch of Chery expands Caetano Kenya’s growing multi brand portfolio, strengthening its position as a leader in Kenya’s evolving mobility landscape. The company aims to sell 200 to 400 units in the first 12 months, an ambitious yet achievable target that reflects both the strength of the Chery lineup and the rising demand for modern SUVs in Kenya.
